This is how we roll

Let’s take you on a journey. At the end of the ride, we make sure that your business operations are both in line with the strategy and the future. Because we believe today’s winners perform both financially and benefit to people and planet. Offering you a value-driven business strategy which meets exactly that.

Because we believe today’s winners perform both financially and benefit to people and planet

We perform a wide range of activities for our customers. Rethink Rebels are experts when it comes to sustainability, information, and reporting. Designing KPIs and helping businesses implement them successfully. Strengthen the quality of internal and external reporting, for all involved stakeholders.

We are experts when it comes to sustainability, information, and reporting

And making sure that in everything we do the strategy, your business model and the external environment of the company are linked together. We often hear from our customers that they value this in our approach. Besides, sustainable development does not stand on its own, it is an integrated part of the business identity from beginning to end to circular.

Sustainability is not a Trend, it’s a Business Imperative

Sustainability Strategy

Fashion industry: Future-oriented thinking and doing

In this rapidly changing world, building a right and genuine strategy is quite a challenge. Rethink Rebels helps you to get a clear vision of external developments that shape the future. Consequently, sustainability also has to do with innovation, creating shared value and finding SMART solutions. In short: future-oriented thinking and doing.

Meeting strategic answers & remaining relevant

Changing market conditions, fast-paced technologies, demanding stakeholders, new regulations, certificates, and initiatives. Which strategic answers are there to remain relevant? Well, with our knowledge, experience, and contemporary context, we help you formulate a clear strategy focused on long-term value creation. Sustainability is a business imperative. Companies that understand how they create value for customers, employees, investors, and society are better prepared for the future. Each company is different and simple solutions don’t exist. But whatever the answer is, it’s always good to understand trends and market developments. Always, we share our knowledge and challenge you to question everything. Together we join the dots. By building a value-driven business strategy, you remain relevant today and in the future.

The fashion industry needs to take leadership in driving sustainable solutions

Global Fashion Agenda is the foremost leadership forum for industry collaboration on sustainability in fashion. The recent developed Tool: CEO Agenda spells out the 8 most crucial sustainability priorities, offering clear guidance on where to focus efforts. Climate change is highlighted as a new core priority within the fashion industry. The 17 Sustainable Development Goals (SDGs), adopted by the General Assembly in 2015 are within these priorities addressed. The SDGs emphasizes a holistic approach to achieving sustainable development for everyone involved.

Eight Sustainability Priorities for the Fashion Industry

  1. Supply Chain Traceability: Tracing manufacturers including wet processing

  2. Combatting Climate Change: Implementing measures that reduce greenhouse gas emissions

  1. Efficient Use of Water, Energy, and Chemicals: Implementing water, energy, and chemicals efficiency programs in processing stages

  1. Respectful and Secure Work Environments: Upholding standards for the respect of universal human rights for all people employed along the value chain

  1. Sustainable Material Mix: Reducing the negative effects of existing fibers and develop new innovative, more sustainable fibers

  1. Circular Fashion System: Designing, producing, selling and collecting products that enable reusing and recycling of post-consumer textiles at scale

  2. Promotion of Better Wage Systems: Collaborating with industry stakeholders to explore opportunities to develop and implement better wage systems

  1. Fourth Industrial Revolution: Embracing the opportunities in the digitization of the value chain and engage with other brands, manufacturers, and governments to prepare for the transition of workforces

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5 Step Plan Integrating Sustainability Priorities for the Fashion Industry

These priorities are leading and are already a fixed part of companies’ thinking about strategy and communication. But how to link these priorities within your existing business strategy? To which of these priorities/SDGs can your company make an actual contribution? We use a 5 step plan to help companies achieve full sustainability priorities integration:
  1. Understand the Sustainability Priorities & Sustainable Development Goals
  2. Prioritize through analysis Rethink Rebels
  3. Determine indicators and business objectives based on Sustainability Priorities
  4. Integrate Sustainability Priorities into policies and actions
  5. Communicate and Monitor
Sustainability priorities are ambitious and present the new moral foundation of sustainable development. Therefore, each company needs to find its own way to achieve alignment within these objectives…it all starts with the first step. We guide you along the different steps you need to take. We have broad experience in doing so and guide organizational changes. We are proud to help your company contributing to a sustainable Fashion Industry and eventually a better world. 

Strategy into Practice

Ok. So you've got your sustainability strategy. Great! Now it's time to carry this out effectively and efficiently and translating your strategy into actions throughout your company. You require the right management information to keep track of this. We help you identify value drivers, develop the right set of (non-financial) KPIs, and implement proper management control so your company's impact can be successfully improved. Again, we will be more than happy to organize your management information.

Performance Management based on KPIs

We will work out a strategy map together, including objectives as well as value drivers and KPIs. In doing so, we will not lose sight of your existing objectives and starting points. Furthermore, the results of implementing the strategy will be summarized in indicators. The indicators provide an overall picture of company performance. Rethink Rebels works according to well-known guidelines such as the Global Reporting Initiative (GRI) for the development of KPIs. 

Fashion is a Complex Global Production Network and Lacks Traceability

The fashion industry is pretty complex, yes we know that. And this can make it difficult for fashion companies to keep track of how and where your products are made. Resulting in a lack of traceability and full visibility throughout the supply chain. 

Rethink Rebels uses the most well-known and relevant standards and guidelines to identify themes within your supply chain, where your impact is greatest. We use tools such as Life Cycle Assessment (LCA), the Sustainable Apparel Coalition’s Higg Index and Kering’s Environmental Profit and Loss (EP&L).

These tools are enabling companies to know how and where products are made, including the environmental and social impact involved in the production of a given product. Overall companies are increasing visibility in the supply chain, and at the same time, consumer interest in transparency has increased. Due to a growing number of implemented standard supply chain measurement tools, the availability of comparable data is increasing. The frontrunners are exploring new technologies such as blockchain, that has the potential making data collection easier and more credible. 

Supply Chain Traceability

Traceability is defined as "supply chain visibility that enables the tracking of the social and environmental impact of production". Traceability is essential for identifying and improving the environmental, social, and financial impact of fashion production. Next, it's also a key catalyst of the evolution from a linear to a circular business model. It enables companies and their manufacturers to identify challenges and risks along their supply chain, as well as to understand and manage the opportunities to introduce more sustainable practices. As an added benefit supply chain traceability can help companies to make your supply chain more efficient. Ultimately it will enable more informed business decisions. 

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Performance & Information

Communication Strategy

Framework communications

We identify the drivers for future success in workshops. Doing so, we get a framework for internal action and external communication, focusing on purpose and values. Together we work out a strategy map. We also help you to summarize the strategic insights into a clear value creation model for internal and external communication.
Rethink Rebels develops an honest and real narrative and vision for your business that demonstrates a positive contribution to society and ultimately delivers financial performance. Consequently, we work together with you to build thorough communication strategies and multi-channel storytelling. 

The Dialogue with Stakeholders is Especially Important

Sustainability goes hand in hand with a focus on external reporting, as what matters is partly dependent on the interests and expectations of stakeholders. Therefore the dialogue with stakeholders is especially important. Rethink Rebels helps you interact with your stakeholders and therefore informs about the sustainability agenda with its objectives and performances. 
We will help you collect, organize and report non-financial information for all external parties and agencies involved. Besides, it is becoming even more important to be able to report on non-financial aspects that have an impact on long-term value creation. 

Ratings & Benchmarks

Rating agencies and other external parties now ask businesses seemingly unlimited questions. Rethink Rebels can help by collecting the necessary information and filling in questionnaires you need to be benchmarked and rated correspondingly. 
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