Rethinking the Fashion Industry | Sustainable fashion consultants
We break the rules of fashion.

Rethinking the fashion industry.

We believe that every brand has the potential to make a positive impact. We're here to guide you in developing a strong strategy for impact, a risk analysis for your supply chain, and a future-proof communication strategy.
"A partner we hope to keep working with in the future"
Anita Palacios | Maium
"They do great work and connect all stakeholders"
Lonneke Bakker | Four Paws
"Innovative strategy solutions within a short time frame"
Mariska Schennink | EK retail

What we stand for

We believe that everyone has the power to shape a better future

Future proof

For long-term success, it's crucial to follow new laws and regulations about sustainability while rewarding consumers who care about the environment.

Instant results

Our team of consultants is from the fashion industry. We understand the fast pace at which the industry operates and the hands-on mentality required to get the job done.


We provide top-tier coaching, tools, and education for your workforce and supply chain to guarantee everyone is on the same page when it comes to sustainability.
Every fashion professional knows this: dealing with so much fuss coming from all directions, additional sustainability matters on top of everything else. All the fuss with new regulations and laws, about potential fines, fragile brand reputation, communicating responsibly, and the fuss within your team and yourself. What does fuss do? Fuss distracts and wastes precious time.
No more fuss
Get ready for: improved management, simplified procedures, a clear long-term strategy on sustainability, and no more fuss.

The result? Making a positive impact through your business while keeping an eye on your company's interests.
Let’s take on the challenge together
Our happy clients

Start my Impact Quickscan now
In just 1 day, get your baseline impact measurements to learn about your immediate opportunities, most pressing challenges, and quick wins - including a thorough analysis of your performance compared to your competitors. Book your 30-minute call to understand your current situation.
Sustainable starters
Rachel Cannegieter
Head of the rebels
"Go to firm for strategical sustainable topics"
Wim Smit | Wibra
"We had a transformative shift with the Impact Quickscan"
​​Pien Ernst | Amaya
"They have a lot of in-house knowledge about the laws"
Ursula Arzbach | Carhartt
Grow your impact efforts
Impact growth methodology for responsible leaders for 3 months. We'll walk you through the process of developing a comprehensive impact strategy that aligns with your core values and ambitions in just three months. We'll also assess the risks and opportunities in your supply chain and assist you in developing a transparent communication strategy to avoid greenwashing.
Responsible leaders
"Their expertise led to industry award-winning recognition"
Jan van Wilgenburg | AGU
Antoine Sloot | Scapino
"Exceeding expectations in strategy & risk assessment"
"RethinkRebels is the perfect fit for our company"
Anne Karine Lemstra | PF Concept
Show your continuous impact
A tailored-made solution for impact innovators that aim to lead an impactful brand to the next level. We recognize that each company has unique and pressing sustainability needs and varying impact goals to lead its way in sustainable efforts. Accordingly, we provide a personalised service to help you boost your sustainability impact and, if desired, guide your brand through B Corp certification.
Impact innovators
"Guiding our B Corp journey towards improved responsibility"
Marijn Blaauw | Le Nouveau Chef
"Invaluable expertise for our LCA research"
Chantal Drent | Topcleaning
"They are an exceptional conversational partner"
Karin Borst | Municipality Amsterdam
One-year customised track for fashion and lifestyle professionals that want to train their skills and get inspired.
Empowering Fashion Professionals to Rethink the Industry
Check out
our 4 courses
Train your skills
Featured in
What our clients say about us

Our rebellious blog

View the most recent blogs here
A rebellious team of experts from the industry
We are rethinkrebels
We are a team of people who want a positive impact on all people and the earth throughout the value chain.
Take a stand, Change fashion.
Transformation to circularity.
Rethinking the fashion industry.
We break the rules of fashion.
You can be the change maker.
Let's rock this, rebels.
Give us a follow on Instagram
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