We have to save our planet.
We help fashion brands to become sustainable and circular.Circular Fashion Consultancy
Our services
We are Rethink Rebels.
Fashion businesses can create the change we need to transition towards a circular economy. By moving towards a circular economy businesses can capture significant benefits, including increased growth, competitive advantage, cost reduction, reduced energy consumption and increased supply chain security. And even most importantly: a future our planet and for fashion. This requires rebellious leadership, innovative thinking and responsible action throughout the supply chain.
We rebel for a cause, not for applause.

Is this you?
Are you a Rebel?
- Do you need your company to be more sustainable by having a sustainable business strategy service, making it understandable?
- Are you a marketeer, wanting to transparently communicate? Let us help you with that!
- Not sure what you need yet? Let’s talk about it!
- Do you want to deepen your understanding of sustainable fashion? Our sustainable fashion online masterclasses can help you with that.
- All the knowledge I’ve gained in 20 years will help me transfer it to you!





Testimonials
Collaborations.
Don’t just take our word for it! Curious what might be in store for you? Find powerful stories from our community right here. We’ve worked with organizations and brands such as AMFI, Modint, Mumster, Serendipity Vintage Dreamer, A-Brend, Brand District, Soak.it, Tototè.studio, TOS gallery, Euretco fashion, Wibra, Emergo Textile Projects, PF Concept…just to name a few.
We rebel for a cause, not for applause.
“There is no such thing as waste in nature of in fashion”
Rachel Cannegieter
I am not easily enthusiastic about people but if you are looking for someone who has to move mountains in a short time and can easily work with people in this field than you should hire Rethink Rebels
Lets work together
What we believe in.
We believe in a transparant, fun, bright & inspiring approach to a sustainable fashion industry. Want to be inspired? Rethink Rebels touches on sustainable topics and solutions during our workshops and speaking gigs.
Its me
Head Rebel, consultant & Coach
Rachel has over 20 years of fashion industry experience, and worked in several roles such as buying, product management, and sales management. Worked together with 50+ brands out of 10 different countries and set up sustainable strategies and implemented this pragmatically and collaboratively. These brands include several SER (Social and Economic council) signatories who have to meet high due diligence reporting standards. I’m also teaching students of Amsterdam Fashion Institute the business side of sustainable fashion. My goal is to make the fashion industry circular. Together we can achieve this. That is why I share all my knowledge and experience about this with you, so that you can implement it and achieve substantial sustainable growth for our future generations.
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RethinkRebels
Kapelhof 78, Zaandam
Chamber of Commerce 74295128
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