Take a stand, change fashion.

You can be the changemaker in the industry.
Our servicesOur work


RethinkRebels offers sustainability advice for fashion businesses & professionals to master, feel confident, and absolutely ready to build a purpose-led future.

Sustainable fashion consultancy 1

Launch your sustainability process with a clear roadmap and guidance from us.

Sustainability Consultancy

RethinkRebels training 3

Join online training programs for sustainable and circular fashion.


Services transparent communication

With transparency comes trust. We help you to communicate from the inside out and make real connections.

Transparent Communication

services circularity pilots

Get future proof and ready to implement circular business innovations.

Circularity Projects

Services sustainability coaching

We’re ready to guide and coach, to take the next step, and become an expert in this field. Join us. 

Sustainability Coaching

Services speaker

Pass the mic! Hear from Rachel and her journey on the path to sustainability and circularity.


Services academy

NEW! Join our online courses and learn everything you need to know sustainability and circularity.

RethinkRebels Academy

Join our RethinkRebels Academy

Get to meet like-minded sustainability-focused individuals & learn and grow together.

Learn from experts alongside your peers. We’ve created flexible in-house workshops and online courses with hands-on assignments, tools/news, live Q&A sessions and workbooks.

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New! Download our FREE

Magazine for Fashion Professionals

Shift your habits, bust limiting beliefs, and get the network you need to make that step and become that leader and fashion professional you want to be!


Get started now with insights and strategies from RethinkRebels. We’ve created this page with blogs, articles, videos and podcasts to get yourself updated about sustainability.

On a mission to

change the fashion.

Rethink rebels takes you by the hand to take responsibility and make a positive impact.

What our users say…

Anita Palacios

We experienced a valuable sparring partner with Rethink Rebels. Combining enthusiasm with knowledge and a hands-on mentality. During our collaboration, Rethink Rebels gave us the right insights to take our sustainability journey to a next level. A partner we hope to keep working with in the future.

Anita Palacios
Creative Director
Jeroen Markink

They built our sustainability strategy and helped us to stay in the Textile Covenant. With RethinkRebels' help, we were able to show the Social Economic Council that we had made good steps that allowed us to stay in the Textile Covenant.

Jeroen Markink
Director Procurement and Merchandising
Modefabriek testimonial photo

It has been a proactive partnership from the start, and they have assisted us in developing a vision, roadmap, and assessment criteria for our platform. RethinkRebels is a friendly and professional partner that has a systematic approach within the company and assists us take the necessary steps toward sustainability.



Caroline Krouwels

Our clients and partners include leading industry organisations and businesses who share the common belief that we have to be rebellious to change the future of the fashion industry.

Our clients

Our partners

Tos Gallery
Brand District
ETP dressed identities
Totote studio
Euretco Fashion

Our partners

Universiteit van Amsterdam
Control Union
Control Union

10% for the people & planet

Being able to give back to various grassroots fashion + sustainability charities and no-profits empowers others and is the right thing to do. Annually, we donate 10% of profits to various fashion + sustainability charities and non-profits that are doing amazing work. In honour of our 2021 revenue, we have donated to Trees for All.

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overview certificates and initiatives

The only overview that won’t confuse you!

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