Meanwhile, what should fashion businesses do?Many companies have already invested in their
double materiality assessments (DMA) and mapped out their next steps for
CSRD compliance.
So, should they pause?
Absolutely not.Regardless of regulatory shifts, fashion brands that take ESG seriously are already seeing the benefits:
1. Strong ESG = risk mitigationFashion brands rely on global supply chains, raw materials, and complex logistics. Ignoring ESG means exposing the business to supply shortages, price volatility, and reputational damage.
Companies like Auping, with its circular mattress model, avoided supply chain crises during COVID-19. Bol.com successfully built a profitable refurbished electronics model. Fashion brands that integrate circular business models now future-proof their operations.
2. The competition isn’t slowing downLeading fashion brands like Patagonia, Mud Jeans, and Eileen Fisher aren’t waiting for CSRD—they’re doubling down on sustainability because they know it’s smart business.
Consumers, investors, and partners still expect transparency. Even if reporting obligations shrink, brands that fail to act will fall behind those already embedding ESG into their core business.
3. Reputation, talent, and long-term growthFashion is highly reputation-driven. The next generation of consumers and employees expects real commitment to sustainability—not because the law requires it, but because it’s the right thing to do.
Businesses that see ESG as an opportunity rather than a compliance burden are the ones building a legacy that will still be relevant 10, 20, or 30 years from now.
Our advice: keep going, see the advantage!If your business is already working on CSRD, double materiality, and ESG integration—stay on track.
This is not just a regulatory shift; it’s a moment to redefine leadership in fashion. Those who use this time to strengthen their sustainability strategy will gain a massive competitive edge. Stronger brand reputation, supply chain resilience, top talent attraction, and business innovation all come from embracing ESG—not because of legal obligations, but because it creates real value.
At RethinkRebels, we see a clear shift:
regardless of CSRD obligations, brands are choosing to integrate ESG into their business models because they see the long-term advantage.So, the question is: where does your brand stand?
Contact us today or
visit our website to explore how we can help your brand navigate CSRD changes and lead the way in responsible fashion.