B Corp just raised the bar—here’s what it means for your brandB Lab is rolling out its most transformative update to the B Corp standards. This shift is designed to clarify what it really means to be a business that leads with impact. And at RethinkRebels, we’re here to help you translate these changes into action.
What’s New: from flexibility to focusGone is the 80-point scoring model across five impact areas. Instead, the new framework focuses on seven mandatory Impact Topics and three Foundation Requirements that every company must meet.
#1 The three foundation requirements:- Eligibility: Legally incorporated, operating for 12+ months, compliant with laws, not in a harmful industry.
- Stakeholder Governance: Legal adoption of the B Corp stakeholder clause + Declaration of Interdependence.
- Risk Assessment: Companies must complete a risk profile which determines additional due diligence sub-requirements.
#2 The seven impact topics:- Purpose & Stakeholder Governance (PSG)
- Fair Work
- Human Rights & Equity
- Climate Action
- Environmental Stewardship & Circularity (ESC)
- Justice, Equity, Diversity & Inclusion (JEDI)
- Government Affairs & Collective Action
All companies must meet minimum performance requirements across each topic. No cherry-picking. No trade-offs.
It’s not about scoring anymore, it’s about consistency and accountability.What’s the new certification method?- No more overall score: Performance is evaluated based on meeting (or not meeting) required actions per topic.
- No "exceeds" category (yet): Although discussed, B Lab decided not to include a formal "above and beyond" status in the rollout. All companies must "meet the bar."
- Still includes self-assessment, but with enhanced verification.
- Negative impact matters: Companies with high-risk activities or sectors may be ineligible or must meet enhanced requirements.
More demanding? Yes. More aligned? Also yes.The updated standards align more closely with global frameworks like:
- CSRD & ESRS
- GRI, SBTi & CDP
- EU Empowering Consumers Directive
They also go deeper on climate action, human rights, stakeholder consultation, DEI policies, and circularity. Companies must proactively manage, prevent, and mitigate negative impacts — not just talk about the positives.
Impact business models: still in transitionThough crucial to the Theory of Change, Impact Business Models (IBMs) are not yet recognized under the new standards. B Lab is still exploring how best to include and reward them without conflicting with evolving EU regulations.
How RethinkRebels can helpAt RethinkRebels, we don’t believe in check-the-box certification. We believe in building brands that lead. We help:
- Perform a Gap Analysis to assess where you stand vs. the new requirements
- Create a tailored action plan to close compliance gaps
- Guide stakeholder consultation and DEI integration
- Align your efforts with CSRD, SBTi, and circularity best practices
Whether you're already
B Corp certified or aiming for it, now is the moment to act.
Ready to get started?Let’s make your impact measurable, credible, and future-proof.
Contact RethinkRebels to plan your B Corp journey today.