Hello. We are Rethink Rebels.

Climate is changing, resources are getting scarcer, the population is growing. Today our world faces the greatest challenges ever.

The apparel industry has one of the largest carbon footprints globally, contributes to massive air and water pollution, workers have been exposed to occupational hazards such as dangerous work conditions, discrimination, child labor. But also current consumer behavior has contributed to what is now approaching a global crisis. 

Companies make the difference

That is why we established Rethink Rebels beginning 2019. We work together with companies in their journey becoming more sustainable, with a legacy we can be proud of.

Making an impact throughout your organization

Absolutely. You can run an amazing healthy business, doing right to people and planet within your value chain. We help you realizing your dreams. 

“The measure of intelligence is the ability to change.” ― Albert Einstein

We are passionate and curious professionals who simply want to do better. That’s the Story.

Rethink Rebels is the go to consultancy when it comes to sustainability within the fashion industry. We make the fashion industry sustainable by involving and connecting all involved stakeholders. 

We bring our personality, our humor and most importantly, our heart to our approach

We believe we should leave a legacy behind of which we can be proud of. We have a creative and entrepreneurial approach and have a holistic approach. Our customers enjoy and appreciate our clear vision and pragmatic approach. Translating complex sustainability themes towards an understandable priority within your organization. 

Did we say we love tech? We love tech.

Innovation is key in keeping up in this fast-paced world. We keep up with the newest trends in technology within the FMCG industries. Moreover, a personal approach that’s what we are all about. We listen and interact to get to know you and your challenges. Whatever questions you have, we will find your sustainable answers. Sustainable businesses are the only way forward and opening up massive business opportunities. 

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Speaker Consultant Sustainable Fashion Rethink Rebels Rachel Cannegieter


I’m Rachel.

Head Rebel, social entrepreneur, founder, speaker,

lecturer at Amsterdam Fashion Institute

and working together

with a group of unshakable optimists

dedicated to make your business future proof.

Get your keynote speaker

Industry Partners

Things you should know about us


Our business is built on love. Deeply passionate about fashion, people and our world. Curious and relentlessly exploring what’s possible. Pushing boundaries and fight for those who cannot fight for themselves. YES we love our customers. Moreover, by helping you and your company, we are able to create a meaningful change in this world. We’re compulsive about customer happiness, responding to emails and working non-stop to make sure you feel as valued, respected and appreciated as you truly are.


We help you change into a sustainable company. As Paul Coelho once said, “The world is changed by your example, not by your opinion”. We donate a portion of our revenue to one of the world’s most effective non-profits: Shanti Bhavan. Therefore, by working with us you are already changing today’s world.


Going above and beyond for you, we are obsessive about exceeding expectations. We love to learn from the best in the field. We give it a full 120% and a bit more. 


Our Dutch frankness is melted with honesty to our customers, our audience and each other. If our consultancy programs aren’t right for you, we will say so. When mistakes happen, we take responsibility and make things right.


We take a strong stand for kindness. Taking our work seriously but not so much ourselves… People who demonstrate mean-spirited, dishonesty or douchey behavior are not welcome – in our community or as customers.


We love what we do and we have fun doing it all.