Hello. We are Rebels who Rethink.

Our passion is to start the change so that all our children can enjoy our beautiful world as we did. 

The apparel industry has one of the largest carbon footprints globally, contributes to massive air and water pollution, workers have been exposed to occupational hazards such as dangerous work conditions, discrimination, and child labor. But also current consumer behavior has contributed to what is now approaching a global crisis. 

Companies make the difference

That is why we established Rethink Rebels beginning 2019. We work together with companies in their journey becoming more sustainable. We have more than 10 years of professional experience within the fashion industry, travelled all over the world, and worked for and with beautiful brands. We know exactly what your challenges are and which possibilities there are to fix them for good.

We are convinced we are most effective and make most impact when we focus. That is the reason we decided to integrate SDG 12 Responsible consumption and production in our strategy.

From the industry, for the industry

“The measure of intelligence is the ability to change.”

Albert Einstein

Rethink Rebels Contact Us Strategic Sustainable Consultants


I’m Rachel.

Head Rebel, social entrepreneur, sustainable rebel, and lecturer at Amsterdam Fashion Institute (AMFI) and working together with a group of rebels dedicated to making your fashion business future proof.

Graduated in 2004 from AMFI with a multi-stakeholder approach promoting the use of organic cotton. Feedback learned me that my timing was too soon.  Fast forward, I learned essential issues to take on the sustainability journey with brands with my team, as timing couldn't be more ready, today.

Are you ready to join us?

Speaker & Workshops