We are rebels who rethink.

We need our planet more than the planet needs us. Time to take action, and fast.

rebels who rethink
rebels who rethink

Sustainable progress is the key to be in balance with our planet, ourselves, to feel fulfilled and be happy. It is also the key to positively transform your business and the entire fashion industry. RethinkRebels are committed to helping you making that progress: 


  • We want you to understand sustainability without feeling overwhelmed.
  • We want you to feel ready to embrace the new economy in your business.
  • We are committed to helping you progress to be that person that positively impacts us people and our planet.

Meet the team.

Rachel Cannegieter


Head Rebel

Services transparent communication


LCA Rebel

Laura - Community Manager Rebel


Community Manager Rebel

Elise - Rebel intern


Intern Rebel



Intern Rebel



Intern Rebel

Meet Rachel.

As a child I was mesmerized by the beauty of fabrics in the fabric store…

I could choose the prints, the buttons and the matching yarns. With my mom this was a thing we often did together. She loved sewing and making mother-daughter clothes. I could choose whatever I wanted and it felt like a big candy store to me. She sewed and embroidered my dresses. That’s when my love for fashion started, subconsciously.

It runs in the family: over 100 years of fashion

One grandmother was a seamstress and she had a keen eye on all the little details to make sure the garment fitted like a glove. My other grandmother was always knitting and crocheting and made dresses for my Barbies. We would make them from scraps and left-overs. Reusing waste was pretty normal to me and my grandmother…nothing new 😉

And then: the dark side of fashion

All I wanted was to work in the Fashion industry…until I faced the dark side of the fashion industry during my study of Fashion Management. It was a single lecture about sweatshops, how children and people were forced to work and this broke my heart. I decided to study these topics more deeply and graduated in 2004 on sustainable fashion, organic cotton and all it’s benefits in particular. My recommendations about organic cotton to internationally well-known brands didn’t fall in ‘good earth’ so to speak…


meet rachel

I felt in my guts it had to do with the difficulty of change, so I studied change management. I worked in the fashion industry to get to understand the people, the supply chain, the interconnectedness of individuals and businesses, the culture, the processes and the stumbling blocks towards change.

After my kids reached the age to go to school, I could finally persuade my dream and start my own consultancy RethinkRebels to make a positive change in the fashion industry. My optimism and enthusiasm has always guided me to stay true to myself and being part of the solution, not adding up to the problem. Are you with me?

More on Rachel…

I have a BA in Fashion Management, an MA in Social Science, over 20 years of fashion industry experience in various roles such as buying, product management, and sales management in international fashion companies.

With RethinkRebels we have worked together with 50+ brands out of 10 different countries and have set up sustainable strategies and implemented this pragmatically and collaboratively. These brands include several SER signatories (Social and Economic council) who have to meet high due diligence reporting standards. And I also teach students of Amsterdam Fashion Institute both designers, marketeers and managers. I’m often asked to speak at events (online/offline), panels and discussions.

My goal is to make the fashion industry circular. Because we simply need to do better: for our planet and our children. Together we can achieve this. That is why I share all my knowledge and experience about this with you, so that you can understand sustainability better.

I know you want this. Join the rebellious revolution.