Webinar: 5 Proven Strategies to Avoid Greenwashing

Sustainable communication Laws & regulations
5 Proven Strategies to Avoid Greenwashing
Join our webinar: Everything you need to know about avoiding greenwashing and communicating honestly about your sustainability efforts as a retailer or brand, including an in-depth look at the ACM's 2023 update to their sustainability claims guideline.

November 3, 2023 | 13:00 CET | Register here

Sustainability keeps becoming more and more significant in the fashion and textile industry. At the same time, as consumers have an increased appetite for sustainable products, false or misleading advertisements about clothing being greener than they actually are have sprung up like mushrooms after rain. Consequently, greenwashing has turned into the hottest issue to tackle as any sustainability statements are now seen as unreliable and half-truths at best.

That’s why The Netherlands Authority for Consumers and Markets (ACM) has drawn up guidelines for reliable sustainability claims targeting fashion brands and retailers.

As a business, it is important to stick to these guidelines as it guarantees that you communicate your sustainability efforts honestly and responsibly, while building trust with customers, reducing the risk of greenwashing claims, avoiding paying fines, safeguarding brand reputation, and complying with greenwashing laws.
No greenwashing
In our upcoming webinar on November 3, 2023, Rachel Cannegieter and Chanel Hoogduin guides you through the laws and regulations surrounding ‘greenwashing’ and offers practical insights on ensuring your communication about sustainability as a retailer or brand to remain compliant and impactful.

This webinar is for YOU, if:

  • you work at a brand in fashion/lifestyle/retail and take sustainable steps to make an impact.
  • your brand finds it challenging to comply with the continuous sea of laws & regulations.
  • you want to know how to communicate your sustainability efforts transparently and avoid greenwashing.
  • you’re looking for practical advice and tools.

Learn more and register here. Early bird discount ends on October 15!

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