The circular movement series
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You have gifts to change the fashion industry and my job is to help you using them.

The Circular Fashion Movement Series

AMSTERDAM – Celebrating the day of sustainability on October 9th 2020, this is a perfect moment for Serendipity Vintage Dreamer and MUMSTER to launch the first episode of their new documentary series ‘The Circular Movement.’ This documentary series breaks down all the outdated stigmas around secondhand and vintage clothing that still linger today and inspires people to think differently and act consciously in the fashion industry. 

Featuring leading circular fashion expert Rachel Cannegieter from RethinkRebels as well as other inspiring people with love for vintage fashion like Mandy WoelkensChloe Leenheer, and Sara Dubbeldam the documentary takes you on a journey to illustrate why it is essential to buy less new clothing and prove to you that there is absolutely no reason to not fall in love with secondhand and vintage clothing yourself. Serendipity Vintage Dreamer shows you how versatile vintage truly is and that it might be even more valuable than new clothing. What’s more, the trendy tide is turning as many state that buying only new pieces is the old-fashioned way of dressing up. 

Founders Serendipity Vintage Dreamer Andrea & Liseth: “With The Serendipity Movement, we aim to change the fashion industry together by re-inventing vintage as we know it, giving clothing a new life and shifting to zero waste.”

The circular Movement – Episode 1
The circular Movement – Episode 2
The circular Movement – Episode 3

Serendipity Vintage Dreamer
Founded in Amsterdam in 2019, Serendipity Vintage Dreamer is a rising curated vintage studio for the modern woman. The word Serendipity stands for “an unplanned fortunate discovery” as it often goes with the secondhand and vintage finds. Founders Liseth and Andrea have combined a dozen years of fashion expertise in both business and design. One lucky Serendipity moment brought them together, and SVD was born. What connected them was their extraordinary love and passion for vintage and their unstoppable drive to make the fashion world 100% circular.

100% circular
SVD studio is not just a vintage collection but an original circular fashion initiative with a highly innovative concept driven by an ambitious mission. With their 100% circular approach, they collect and modify secondhand and vintage pieces into their signature styles as well as design a new zero-waste collection made of high-quality leftover materials from scratch. All in all, SVD has put forth three distinctive collection lines that set the studio apart from the rest of the vintage ventures.  

All about curated high-quality and stunning garments with modern aesthetics, sourced all across the world in a sustainable way at reasonable prices. 

SVD upcycles secondhand and vintage items by modifying them in their studio to achieve a fresh look based on modern and functional designs, always reflecting its unique DNA.

Hand-made items from leftover materials that would otherwise go to waste. Natural fabrics are a blank canvas for each design to be unique and timeless.

SVD Style
The SVD style is feminine yet bold with a vast unisex product base. Imagine everything from clean cuts, statement pieces to forever basics that are ready to mix & match your other items in your wardrobe. With no season and no harm to people or the planet, SVD aims to become carbon negative and support others in every way possible, including donations happening with each purchase.

The Circular Movement
The very first episode of the four-part documentary series ‘The Circular Movement’ is dropping on October 9. From then launching every two weeks, you can tune in for the next episode on YouTube. In the series, the founders of Serendipity Vintage Dreamer, Liseth and Andrea, will share their ambitious vision about reimagining the fashion industry from the ground up. Additionally, leading circular fashion expert Rachel Cannegieter will explain what circular fashion means and why the transition to a 100% circular industry needs to happen sooner rather than later. On top of that, inspiring role models like Sara Dubbeldam and Cathelijne Blok will reveal why they are captivated by fashion and how to break all the existing stigmas around secondhand and vintage clothing for good.

Questions about this topic? Write them down in our comments below. Did you like this? Perhaps you will like our previous article ‘Suddenly Everyone is Circular. But when can Circularity really be Claimed? Do you see mistakes? Let us know! Do you want to stay informed? Sign up for our Newsletter or social via Facebook and Instagram.

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