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5 Ways to Avoid Greenwashing and Be Honest About Your Sustainability Effort – Featuring on FashionUnited

5 Ways to Avoid Greenwashing and Be Honest About Your Sustainability Effort – Featuring on FashionUnited

by Rachel

Have you read our latest article “5 Ways to Avoid Greenwashing and Be Honest About Your Sustainability Effort” on FashionUnited? In this article, we outline greenwashing rules, including best and worst practices. FashionUnited is a global B2B fashion platform and...

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Do you know what a water footprint is? 💧⁠ ⁠ Do you know what a water footprint is? 💧⁠
⁠
A water footprint measures the amount of water used to produce each of the goods and and services we use. ⁠
⁠
So how is this related to the fashion industry? ⁠
⁠
🧡 It is estimated that 20% of the world’s water pollution is a result of the fashion industry’s dyeing and cultivation processes.⁠
🧡 In 2017, a Global Fashion Agenda report revealed that the fashion industry consumed almost 80 billion cubic metres of water.⁠
🧡 During the production of each fiber type, a vast amount of water is used, with cotton having the highest.⁠
⁠
Here you can see the water footprint for production of each fibre type…⁠
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Source: Hawthorn
Practice. Practice. Practice.⁠ ⁠ It's not magi Practice. Practice. Practice.⁠
⁠
It's not magic ✨ I wasn't born with more skills than you. All of the outcomes you see in me, all of the accomplishments you see in me...they are the product of my DECISION to pursue them. Then comes practice and dreaming big.⁠
⁠
Failing, falling down, getting up again, getting frustrated, celebrating small wins, getting discouraged, crying, feeling exhausted, and setting aside discouraging comments.⁠
⁠
Because throughout my journey, I know, if I focus long enough on what I want to learn, do and be… I can achieve what I have in mind, I can achieve those big dreams! ⁠
⁠
So tell me, what are you practicing today? What are your biggest dreams (and fears perhaps) that you are doubling down on? Would love to hear🧡
It’s World Bee Day! 🐝 🐝⁠ ⁠ Did you kno It’s World Bee Day! 🐝 🐝⁠
⁠
Did you know that bees and other pollinators like butterflies, bats, and hummingbirds are increasingly threatened by human activity?⁠
⁠
Pollination is critical to the survival of our ecosystem. Over 90% of the world's wild flowering plant species rely exclusively on animal pollination.⁠
⁠
Pollinators not only contribute directly to food security, but they are also critical to biodiversity conservation!⁠
⁠
So, what can we do in order to save the bees…🐝⁠
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🧡 Allow your grass to grow to provide bees with shelter. ⁠
🧡 Pesticides should be avoided, and peat-free compost should be used.⁠
🧡 If you find a bee on the ground, carefully place on a bee-friendly flower nearby.⁠
🧡 Plant bee-friendly flowers e.g. purple flowers, tubular-shaped flowers.⁠
🧡 Bees can get thirsty, so provide some water for them.⁠
⁠
Do you believe you know everything there is to know about bees? Then go to our stories and take our 🐝  Bee Quiz, and let us know how you did in the comments…⁠
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P.S. Swipe along to see some photos from when Rachel visited a bee hive last year 😊
Do you take 💯% responsibility for your actions? Do you take 💯% responsibility for your actions?⁠
⁠
Throughout my life, I've learnt to do things I never believed I could. Despite feeling the worries and fight or flight moments... (and still struggling with these emotions😬) I often just followed my instinct, learnt from my mistakes, and kept going…⁠
⁠
I believe that as a fashion professional, you can help to make the industry more sustainable. Today, I want to encourage you to take a step forward and continue on your path to being the best version of yourself. Because you have incredible gifts to share with the rest of the world 🧡 ⁠
⁠
Yes or YES? Drop a 🤘 in the comments if you’re going to believe in yourself and take the leap…

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