Develop your own sustainable strategy

The only course out there that helps to build a firm foundation for your fashion brand

Structurally change Fashion

During this masterclass I will take you all the way in developing your own sustainable strategy. The fashion industry is going through a tough time, both the impact of COVID-19, a classic linear model that no longer works, new laws and regulations, and changing behavior of Gen Z … We are in the middle of a transition to a more sustainable fashion industry.

We need to change! The industry needs to change! I am going to help you!

Develop your own sustainable strategy
Rethink Rebels Academy

What are we going to do?

In this module we develop a sustainable strategy in 3 modules. Why you do things is MEGA important. In sustainability everything links back to your WHY and because of this you learn to make razor sharp choices that matter for your business. Then we will explore which sustainable topics are important for your business and where you want to make an impact. Of course you want to work with your ideal customer and what is specifically important for them. Finally, we’re going to take a closer look at your ideal competitor.

What do you get?

  • Our proven step-by-step plan
  • Concrete tools and resources
  • Useful workbooks
  • Practical exercises
  • A membership to the online community and group forum
  • A group forum to ask questions and get feedback 
  • Co-participants who share their creativity and help you along

Welcome to the online masterclasses

  • Meet your sustainable fashion superpowers
  • Navigate through the platform & meet community rebels and change-makers
  • Bonus class “5 Developments you need to know to become a sustainable fashion professional and expert”

What you will learn from this masterclass

Week 1

Become a purpose-driven professional

Define your purpose and vision
Focus on your impact and target group
Ecological, social, and economical profit
Communicate authentically
Learn from your competition

5 videos by Rachel
2 video interviews with Mud Jeans and Organic Basics
1 tool ‘create your sustainable fashion brand’
1 workbook

Week 2

My business as a tool for impact

Find out why traceable supply chains are crucial
Due diligence as the foundation of your policy
Learn to implement stakeholder dialogue
Create your materiality analysis

5 videos by Rachel
2 video interviews with Asket and Chargeurs Nativa
1 workbook
2 readings

Week 3

Risk analysis and communication

✔ Discover potential risks in your supply chain
Analyse your risks and discuss with your stakeholders
Develop a clear action plan with targets, KPI’s and priorities
Communicate transparently

8 videos by Rachel
1 workbook
1 reading and watch tips document


Professionals who did this course

Bianca Streng

I have been working as a designer in the fashion industry for 15 years. Rachel has developed a clear masterclass with clear examples from practice and gives countless handles, to shape and realise the challenges that come with the transition to a circular fashion system. I can now guide my clients even better with their sustainable missions. This masterclass gives a tremendous amount of knowledge, energy and inspiration to apply in practice. Highly recommended for every fashion professional who believes in a circular fashion system.

Bianca Streng
Fashion & Graphic designer
Annemarie de jong

I have been a product manager/ buyer in the fashion industry for over 15 years, and curious to learn more regarding sustainability in Rachel's masterclass. She is a very inspiring, motivating speaker and has a wealth of knowledge in this field. Her classes are made for anyone who would like to continue to develop in their career and she has helped me to make better choices. I can now teach my team/ colleagues how we can make a better impact in our industry and continue to learn, because knowledge takes us further!

Annemarie de Jonge
Buyer, Productmanager & developer
heidi korterink

Rachel and I met over 10 years ago in the fashion world. Recently, our paths crossed and I attended one of her master classes on sustainability. I loved her enthusiasm and was impressed with her professional knowledge and her ability to explain a complex topic to a diverse audience.

Heidi Korterink
Sr. Purchasing & Sustainability

Who’s the online instructor?

Hi, I’m Rachel: head rebel, consultant & coach
I have over 20 years of experience in the fashion industry and have worked in a variety of roles including procurement, product management and sales management. I have now worked with 50+ brands from 10 different countries from Rethink Rebels, setting up sustainable strategies with a pragmatic approach. Among these brands are several AGT signatories of the Social Economic Council (SER) that have to meet high due diligence standards. I also teach students at the Amsterdam Fashion Institute (AMFI) the business side of sustainable fashion.
My goal is to make the fashion industry circular. Together we can achieve this. That’s why I share all my knowledge and experience about this with you, so you can implement it and achieve substantial growth for our future generations. This is the very first masterclass that is available for you, many will follow!

contact rachel cannegieter

With this masterclass you’ll become a sustainability expert and transform your role in the fashion industry.


I am not sure if I am a rebel or a changemaker?

You are more than welcome in our diverse group – we like it that way. You are unique and we embrace you just the way you are. It’s simply important that you are committed to positive impact.

Do I need specific skills to take part in this masterclass?

No specific skills are necessary. This course is developed for anyone who would like to learn about strategy, values-driven leadership, traceable supply chains and risks assessment. It is beneficial when you understand the fashion industry and it’s supply chain but if you don’t have a clue: don’t worry, we got you covered!

Can I do this course at my own pace?

There ar no strict set times to complete your homework 😉 However, you will get the most out of this course if you plan and schedule your training times in your agenda an really do them. 

When does this Masterclass start?

This program can start right after your purchase! You will gain knowledge, learn skills and break patterns that will give sense and purpose at your work and in your life.

When are modules released?

Each week’s module is released on a weekly basis. 

How much time do I need to dedicate to completing the masterclass?

Between 2-6 hours a week. It’s up to you.

How long do I have access to the masterclass?

How does lifetime access sound? After enrolling, you have access as long as this masterclass is online. 

What if I am not happy with this masterclass?

I would be very annoyed for you if this program does not give you what you need! If you are not satisfied with your purchase, please contact us in the first 7 days and we will give you a full refund.


Are there language requirements?

All courses and recommended reading are conducted in Dutch and English. The video lectures are in Dutch (soon in English too) and have the option to slow down, speed up, pause or reply. 

What are your terms and conditions?

You can click here to be redirected to our terms and conditions page for details. 

Who shoud I contact if I have any additional questions?

If your question wasn’t answered please contact