Sustainable Business Strategy

Creating a sustainable business strategy is the starting point for any CEO that has a deeply rooted interest in sustainability and is willing to take things to the next level for her/his company. No, even better: to becoming sustainable fashion leaders themselves.

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Most companies still rely on raw earthly sources whilst running their businesses. However, we have come to realize that, in the long run, it is not viable for our planet to keep this up.

Therefore, it is extremely important to start rethinking and move towards a circular economy. With a solid sustainable business strategy your company will be able to anticipate the rapidly approaching environmental and social changes. That can be done by creating awareness within your company and designing your processes in such a way that they can be easily adapted to the needs of the planet and the people.

How much time will creating and implementing this strategy take? Well, that depends on a couple of factors. For one, the type of business you run. And, of course, how much of a (rethink) rebel your company already is.

We break the rules of fashion
The Process

How do we roll?

Our Rebels will guide you through setting up and implementing a sustainable business strategy, from creating awareness to thorough implementation. We do this by tackling the ‘Why’ of your company and linking this to the way in which we will integrate sustainability throughout your entire company instead of approaching sustainability as a singular entity.

We realize that building a sustainable business doesn’t just involve creating a strategy and implementing it, it also means having all stakeholders, such as employees, carrying on this rethink message, both within and outside of the company. That’s why we will clarify each step of the process along the way; your sales team, for example, will get to know all the ins and outs of your sustainable strategy, which will enable them to communicate your message to both consumers and other companies. In addition to our guidance, we will provide you with a kickass tool that will help you gain insight into your sustainable transformation. This is our Sustainable Materials Tool, which you can use to determine which further steps to take to build your sustainable business, which KPI’s to set and adapt. Shortly, what you need to do to complete the process of becoming an inspirational frontrunner who will guide the fashion industry into a sustainable one.

Sustainable Business Strategy tools

1. Defining your ‘Why’.

First, we tackle your company’s ‘Why’ through 1-on-1 sessions. Once we’ve established what it is exactly why you do what you do, we pick a set of pillars to reach that dot on the horizon. Mostly, we pick a mix of social and environmental pillars that match your company’s mission and vision best.


2. Setting goals.

Time to set some goals. We use the Sustainable Development Goals (SDGs) as a guideline and will determine which ones are the perfect fit for your company
and your company goals. Also, we will create customized Life Cycle Analyses for your company. A Life Cycle Analysis (LCA) will help you gain insight into the environmental impact of products and services, such as energy, eco-costs, or CO2 emissions. An increasing number of companies use LCA’s to set achievable sustainable KPI’s and goals for a future-proof organization. Measuring your data is, after all, crucial for your business and all stakeholders involved. Next, we will determine how to implement these goals and report on them. The Global Fashion Agenda (GFA)also provides a guideline throughout this step; this foremost leadership forum for industry collaboration on sustainability in fashion has set 8 most crucial sustainability priorities for the fashion industry to offer both guidance and focus.

Sustainable Business Strategy Setting goals
Sustainable Business Strategy goals
Sustainable Business Strategy tools

3. Selecting Tools Right.

We have set our SMART goals and have determined how to implement them. Next up: selecting the right tools to help reach those goals. We make a risk analysis, based on CO2 emissions (transport/waste/electricity use), a production country analysis, a supplier analysis, based on social and environmental risks, and a packaging analysis. We use several tools, based on your company size, to approach all the right figures, facts, and how to prioritize them based on severity and probability.


4. Team.

We always strive for engaged change management within growing sustainable businesses. Therefore, the next step is appointing a team member responsible for sustainability management. That doesn’t only include carrying out the strategy and reporting on it in-company, but also being the contact point for suppliers. It is their job to create support and solid due diligence with all parties involved in order to not just implement your strategies in-company, but also expand your views to both your customers and all involved parties.

Sustainable Business Strategy team3
Sustainable Business Strategy transparancy