AGU

AGU’s mission is to encourage as many people as possible to take up cycling with bicycle products produced as sustainably as possible. That contributes to personal health, a healthier climate and livable cities.

RethinkRebels is aiding AGU with its sustainable sourcing strategy and the development of the environmental impact measurement (LCA) for a section of their collection. This strategy will assist them in setting realistic objectives, targets, and KPIs, as well as clearly communicating their sustainable efforts and building trust with their customers.