Circular System Strategy

The current industry is aching for a circular economy. The realization that whatever materials we obtain from our planet will someday run out, has made us more aware of the changes that need to be made in order for us to survive and last out here.

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The impact of disposing unused and waste materials at landfill and incinerating them has become more evident to us and, therefore, recycling and rethinking has moved up our radars.

By collecting, sorting, recycling and reusing materials, we can move towards a circular economy, even if is only with small steps. There is much unclarity about circularity. Therefore, lots of companies have questions about what circularity actually means and in what cases they are allowed to claim circularity. Also, there is the issue of greenwashing: many companies claim to create circularly produced products whenever they use recycled materials, but that’s not all it takes. Producing circularly involves not just the use of sustainable materials, but also rethinking your system approach. In short, companies fear to claim they have adopted a circular strategy, simply because it is quite unclear what that means and in fear of making false claims. That’s where we come in.

We break the rules of fashion
The Process

How do we roll?

First off, we help define circularity; a clear definition will help create a concrete plan.In terms of circularity, we take on the Ellen MacArthur foundation approach: we look at the product as well as the complete business approach. Meaning: a product/service is circularly produced if sustainable materials are used to create the product, if it’s produced with renewable energy, if closed cycles are established and functioning, and if all stakeholders involved are linked together.

Also, we have some additional services to help you make sustainable choices. Our Sustainable Materials tool, for example, which will guide you in deciding which materials to use for your next sustainable items. But we also provide a Circular Fashion Workshop, in which we will tackle the big question: What does it take to create a (more) circular product?

circular system strategy kick off

1. Kick-off Session.

We kick off with a detailed explanation of what circularity actually means. To make it as concrete as possible, we will give you examples from within your sector to illustrate what we mean.


2. Current Product & Service Analysis.

Next up, we will review your products. How can we improve the product/service, of which materials is it made up? Does it consist of multiple components and, if so, is it possible to turn these into a single component? What possibilities are there?

Circular System strategy product
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Circular System strategy possibilities

3. Circular Possibilities.

Time to bring in the Circular Design Principles. With these as our guideline, we will walk through your products once more, this time focusing on the processes needed to create the product. Let’s look at the low hanging fruit and start from there. Which products can possibly be re-created in a circular way, what is needed for this, and how can we market this? We can also do this for your services: how can we implement circular services and use those as a new business opportunity? We draft a plan, connect with stakeholders and start piloting your circular service.


4. Implement Circular Products/Services.

Once we have a clear picture of how your products/services are made up and what changes can be made, we set goals within the new strategy. To make these goals feasible, we will set them per department. This will help everyone involved to strive for sustainable results and grow as a team. Another incentive we propose is to include sustainable growth into personal development plans. Stimulating employees to strive for profit both economically, environmentally and socially should be the norm.

Circular System strategy services
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